Logo + Visual Identity
Short Description
A thoughtful logo and visual identity for a modern lifestyle brand, combining distinctive typography with a simple and versatile design system.
A simple identity with room to grow
Morrow is a contemporary lifestyle brand built around thoughtful design and everyday essentials. The project focused on creating a memorable logo and a flexible visual identity that could grow with the brand across packaging, digital platforms, and printed materials.
Challenge
The brand needed a recognizable identity that felt contemporary and approachable while remaining versatile enough to work across different sizes, formats, and applications.
Solution
I created a distinctive logo supported by a considered typographic system, a restrained color palette, and a set of adaptable visual elements. The resulting identity provides a consistent foundation for the brand's communication and product presentation.
